Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

Brand Raina shines in the spotlight

Brand Raina shines in the spotlight

Rediff.com   2 Jun 2016

Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.

After IPL success, cricket stars to bag big endorsement deals

After IPL success, cricket stars to bag big endorsement deals

Rediff.com   1 Jun 2016

New players from India and abroad have caught the attention of brand managers.

What is poisoining your everyday bread?

What is poisoining your everyday bread?

Rediff.com   26 May 2016

Additive strengthens dough, improves shelf life of bread.

Why India Inc is batting for Rajan's 2nd innings at RBI

Why India Inc is batting for Rajan's 2nd innings at RBI

Rediff.com   25 May 2016

Rajan has a great track record abroad.

Cook may seek IPR shield to make in India

Cook may seek IPR shield to make in India

Rediff.com   21 May 2016

Narendra Modi might on Saturday ask the Apple CEO to make in India instead of importing and selling refurbished phones

Delayed monsoon: Cheer for some, bad news for FMCG

Delayed monsoon: Cheer for some, bad news for FMCG

Rediff.com   17 May 2016

Sales of refrigerators were higher this year versus last year.

FSSAI now adds restaurant hygiene to its menu

FSSAI now adds restaurant hygiene to its menu

Rediff.com   15 May 2016

A sub-group has been formed to amend rules that govern safety standards at eating establishments

Patanjali asked to explain edible oil ad campaign

Patanjali asked to explain edible oil ad campaign

Rediff.com   4 May 2016

Patanjali will respond to the notices received from the two regulators shortly

'India is nearing the digital tipping point'

'India is nearing the digital tipping point'

Rediff.com   2 May 2016

'The tipping point for digital in China was the evolution of the mobile ecosystem.'

FSSAI, food companies bridging trust deficit

FSSAI, food companies bridging trust deficit

Rediff.com   25 Apr 2016

The measures include operationalising of standards on food additives for use in various categories.

India Inc walks the talk on water conservation

India Inc walks the talk on water conservation

Rediff.com   21 Apr 2016

The country's largest consumer goods company Hindustan Unilever says it has been able to reduce its water use by regular metering, monitoring and controlling of utilities consumption at all its manufacturing sites

SRK's Fan collects Rs 19 crore on opening day

SRK's Fan collects Rs 19 crore on opening day

Rediff.com   17 Apr 2016

'Fan has become the highest opening-day grosser for the year so far.'

This time, e-commerce firms' IPL ad spending dips

This time, e-commerce firms' IPL ad spending dips

Rediff.com   14 Apr 2016

In 2015, e-commerce contributed significantly to the growth in television advertising revenues.

Start-ups milk the IPL cash cow again

Start-ups milk the IPL cash cow again

Rediff.com   14 Apr 2016

It is all about hitting the ball high and timing it right.

To widen reach, Disney to stream content via Facebook, YouTube

To widen reach, Disney to stream content via Facebook, YouTube

Rediff.com   28 Mar 2016

Using Facebook video or YouTube for content distribution is not new.

Netflix blocks India access to global content

Netflix blocks India access to global content

Rediff.com   27 Mar 2016

Company cites copyright issues but users irked by crackdown on VPNs

How 'gurunomics' is fueling India's consumer boom

How 'gurunomics' is fueling India's consumer boom

Rediff.com   26 Mar 2016

Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Rediff.com   23 Mar 2016

Currently, Kohli has 13 brands under his belt.

Fixed-dose drug ban: How ayurveda stands to gain

Fixed-dose drug ban: How ayurveda stands to gain

Rediff.com   21 Mar 2016

Dabur has moved quickly to take advantage of the ban.

Mondelez to ride on Batman v/s Superman

Mondelez to ride on Batman v/s Superman

Rediff.com   17 Mar 2016

Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.